zaterdag 20 februari 2010

[T557.Ebook] Free PDF Biological Psychology (3rd Edition), by Fred Toates

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Biological Psychology (3rd Edition), by Fred Toates

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology�third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way.� This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding.

Online resources accompanying the text can be found at www.pearsoned.co.uk/toates

These include video clips, interactions, animations, self-test questions and research updates to help students consolidate their understanding and prepare for assessment.

"Professor of Biological Psychology Frederick Toates from The Open University has done the field an enormous service in the Third Edition of Biological Psychology. Students worldwide will enjoy this text as it sets a new benchmark for a life science approach to brain and behaviour. The inclusion of evolutionary (both ultimate function and phylogeny), neurobiological and developmental perspectives on brain and behaviour make this textbook a first choice for the next generation of undergraduates studying biology and psychology."� Dr William M Brown, BA (Hons) MSc PhD, Lecturer, School of Psychology, University of East London

"Toates’ third edition is both readable and palatable.� It arouses interest by focusing on the thought-provoking questions that arise within a study of biological psychology. The author's conversational style is helpful as he talks the reader through the more straightforward and also the more conceptually demanding sections.� Although accessible, the text provides a thorough account of key areas.� It answers questions and stimulates interest.� This up-to-date third edition retains the excellent pedagogical features of the previous edition.� This is an enormously useful textbook.�� The author understands the problems, questions and fascinations of biological psychology students.� Toates is an excellent teacher and a real authority in this area.� This textbook captures his knowledge and understanding, and his infectious love of the subject."��� Dr Graham Mitchell, The University of Northampton

"If the processes of the mind and brain have baffled you, this book is the key to unlocking its mysteries. Toates introduces the main topics of neuroscience in a beautifully simple yet highly informative manner.� Each topic is covered in a massively integrative way. This renders the text suitable for both students and lay readers, for both medics and psychologists, for both undergraduates and postgraduates. Chapters are hugely informative and achieve the perfect combination of presenting scientific findings and research with the author's personal experience and good humour. This text is engaging at all times, and I strongly recommend it in the study of biological psychology. No stone is left unturned in the quest for understanding the brain." � Dr Anna Scarn�, Senior Lecturer, Department of Psychology, Oxford Brookes University

"Toates’ Biological Psychology offers its readers a lucid and well-balanced exploration of this conceptually challenging field. Over the last decade I have found the various editions of this textbook invaluable as a teaching aid for my students. It is no mean feat to have improved on the second edition but Toates seems somehow to have managed it. I especially enjoyed the additional material on evolutionary psychology and, in particular, how this might help to explain both when things work out (e.g. the complexities of the human visual system) and when things go wrong (e.g. why depression might be kept in the population)." � Dr Lance Workman, Head of Research, Bath Spa University

  • Sales Rank: #1723905 in Books
  • Brand: Brand: Pearson
  • Published on: 2011-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.00" w x 8.40" l, 3.05 pounds
  • Binding: Paperback
  • 688 pages
Features
  • Used Book in Good Condition

Review

"Toates holds out a friendly hand and offers to guide new psychology students through the groundwork they will need before they can move on to a more critical and indepth study of the topics covered. For psychology students with little experience of biology, the concepts they encounter in their first year of study can be intimidating. Having Biological Psychology to hand will ease their transition into an exciting multidisciplinary subject and hopefully inspire them to read further about the biological foundations of the human mind." - Reviewed by Tom Hardwicke, University of Birmingham�in Psychology Learning & Teaching

From the Back Cover

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology�3rd edition uses everyday experiences to explain complex concepts in an interesting and engaging way.� This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding.

Features

  • Learning outcomes, section summaries and 'test your knowledge' questions are included to aid the learning process and allow students to manage their progress.
  • A dedicated feature on evolutionary psychology explains and explores this topic in depth.
  • Greater depth on neuroscience and its methods ensures students are introduced to the debates within this topical area.

Go to www.pearsoned.co.uk/toates for accompanying�video clips, interactions, animations, self-test questions and research updates to help students consolidate their understanding and prepare for assessment.

'Toates cleverly weaves in perspectives from evolutionary psychology and uses current and relevant real-life examples to illuminate key points.��... should be at the top of any psychology student’s book list.'� Dr Michelle Lee, Swansea University

'Toates is an excellent teacher and a real authority in this area.� This textbook captures his knowledge and understanding, and his infectious love of the subject.' Dr Graham Mitchell, The University of Northampton�

'Toates introduces the main topics of neuroscience in a beautifully simple yet highly informative manner.. This text is engaging at all times, and I strongly recommend it in the study of biological psychology.' Dr Anna Scarn�, Oxford Brookes University�

Frederick Toates is a Professor of Biological Psychology at the Open University who has 44 years experience of researching and teaching the subject across the UK, continental Europe and the USA.

About the Author

Frederick Toates is a Professor of Biological Psychology at the Open University who has 44 years experience of researching and teaching the subject across the UK, continental Europe and the USA.

Most helpful customer reviews

3 of 3 people found the following review helpful.
This Book Shows the Power and Simplicty of Biological Psychology
By DXPDF
Biological Psychology Plus Access Card for Gradetracker Webs

The greatest authors bring clarity and simplicity to the most complex concepts. Professor Toates is one of those few great scholars who can span this gap.

This is an excellent textbook and I highly recommend it. It is so interesting that it reads like a novel. It is current, easy to understand and relevant without being simplistic or reductionist in content. I have found this to be the clearest textbook available on biological psychology and I think I have them all! It is refreshing to be able to read through a topic without having to consult an exterior scientific dictionary.

The text also covers critical new areas like circadian rhythms, the present imaging limitations and the basic mechanisms of addiction and pharmacological interventions in mental health. Topics that will touch us all such as PTSD or Alzheimer's disease are covered with sensitivity and hope using examples of life histories included with the more traditional incidence and prevalence rates. Toates brings these principles to life even sharing personal histories of those who made critical discoveries in these fields.

Everyday examples are used to explain complex scientific principles and the book is beautifully illustrated with diagrams and graphs which are explained with care for those who have little statistical background. In each chapter there are review sections in order to self assess understanding as well as an interactive website membership that comes with the book for easy review.

Both biology and psychology students who bought the earlier version reported using this book and the website for group discussion and review. They suggest it offers hand holding support where needed information is easily found and clearly explained. In my own experience as a student I found an earlier version of the textbook to be a lifeline for me as a student with a limited science background and an insatiable curiosity. I found it inspired me to look farther and dig deeper. I presently work as a consultant in areas which intersect neuroscience and psychology and I found this book provided me with the support to believe that I could do it!

Dr. Toates book helped me not only with biopsychology but also with basic neuroscience. In every chapter biological and psychological perspectives are masterfully merged and joined to the theories that signpost the concepts. This is a wonderful improvement on other texts where psychology and biology seem to share an uneasy truce.

I would recommend this book for students and teachers who study or work in the field of biological psychology.

2 of 3 people found the following review helpful.
Excellent Book Highly recommended
By Sally Jo
This book has been a life saver for me. I highly recommend it as a comprehensive textbook for students from a psychological background who desire a deeper understanding of the biological basis underlying the psychology. Absolutely fascinating. The author brings the subject alive, and truely bridges the gap between the multitudes of specialties that constitute this discipline. The book provides an introduction at a neuronal level, and shows the relevance of the broader issues of consciousness, behaviour and cognition. Fred Toates is exceptional in his ability to remain sensitive to the needs of the student and the book is an absolute bible to dip in and out of with ease. Anatomical and physiological mechanisms involved in perception movement,and motivation.... the list encompasses all psychological phenomena. And concepts such as somatosensory, plasticity, homeostasis are embraced providing an evolutionary, developmental, and comparative perspective of the issues and overview not only the normal but the casestudies of the abnormal, are illuminating and so well written that it brings the subject alive. An absolute must for students or those desiring a deeper understanding the subject.

2 of 3 people found the following review helpful.
A fabulous book
By Jan
This is a great book, informative yet easy to read and understand. There are no 'difficult to get your head around' bits, Professor Toates explains all the tricky concepts associated with Biological Psychology in such a way that it is very understandable; but more than that, he stimulates you to find out more. I love the questions that he poses - they really do make you stop and think. I would definitely recommend this textbook and associated website to anyone with an interest in human brain and behaviour - and who wants to be inspired and enthused by such a fascinating subject!

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vrijdag 19 februari 2010

[N576.Ebook] PDF Ebook USMLE Step 1 Lecture Notes 2016: Pharmacology (Kaplan Test Prep), by Kaplan

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USMLE Step 1 Lecture Notes 2016: Pharmacology (Kaplan Test Prep), by Kaplan

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  • Sales Rank: #538282 in eBooks
  • Published on: 2016-01-05
  • Released on: 2016-01-05
  • Format: Kindle eBook

About the Author
For over 40 years, Kaplan Medical has been dedicated to helping aspiring doctors prepare for and pass their medical licensing exams. We are proud to offer the most innovative study tools available on the market and our dedicated staff of expert advisors and faculty ensures that doctors and medical students receive the guidance and support they need. At Kaplan Medical, our students’ success is our goal.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I think it would be great for anyone who is starting the class and this ...
By Amazon Customer
I have not had the time to actually use it. I think it would be great for anyone who is starting the class and this book follows their class.
THis book does not follow my class.

0 of 0 people found the following review helpful.
Five Stars
By Christopher Chacko
Kindle edition is so convenient and easier to review!

0 of 0 people found the following review helpful.
Five Stars
By MAHER AL-GHABRA
Great Book must have and Read

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maandag 15 februari 2010

[I655.Ebook] Free PDF The Jewish Home: A Guide for Jewish Living, by Daniel B. Syme

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The Jewish Home: A Guide for Jewish Living, by Daniel B. Syme

The Jewish Home explains many of the "whys" of major Jewish holidays and life-cycle events. The birth of a child, the weeding ceremony, b’nei mitzvah, and Shabbat are only a few of the topics discussed in this work. Readers are provided with Jewish rituals and practices, their symbolism, and their historical and cultural roots.

Rabbi Daniel Syme has revised this edition to reflect the changes in Reform Judaism and Jewish life that have occurred since its first publication 15 years ago. He presents clear explanations of traditional and contemporary practices in an easy-to-follow question-and-answer format.

  • Sales Rank: #514232 in Books
  • Published on: 2003-09-01
  • Released on: 2003-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .50" h x 7.40" w x 9.90" l, .95 pounds
  • Binding: Paperback
  • 212 pages

About the Author
Rabbi Daniel B. Syme holds a doctorate in education from Teachers College, Columbia University, and was ordained in 1972 from the Hebrew Union College―Jewish Institute of Religion, Cincinnati campus. He served for ten years as director of the UAHC-CCAR Commission on Jewish Education and is now a vice president of the Union of American Hebrew Congregations. The author or coauthor of nineteen titles on Jewish subjects, Rabbi Syme has also published articles in the fields of Christian-Jewish relations, Jewish social action, and Jewish education. He lives in Stamford, Connecticut, with his wife and son.

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23 of 23 people found the following review helpful.
A Basic Primer
By Joan Blitman
"The Jewish Home" meets the criteria for a basic introduction for those who want to understand guidelines and holidays for building a Jewish Home. This small volume best serves those who have a limited knowledge basis upon which to build. It is simply written, easy to read and uses a Q&A format to provide information about rituals and customs for the practise and understanding of Reform Judaism. The photos are somewhat dated but do not detract from the currency of the textual material.

17 of 18 people found the following review helpful.
Excellent Quick Resource
By A Customer
This book is like a "cliff notes" for the jewish home. It includes the appropriate prayers for hanging the mezuzah, shabbot etc... and it does a nice job of explaining the holidays and pointing out the difference b/w reform and conservative jewish observance. I have read this book over and over again and will use it for years to come. I plan to read the stories to my children before each holiday.

5 of 5 people found the following review helpful.
Understanding Jewish holidays
By Rabbi Amy
This simple, easy to read guide to Jewish holidays and customs was originally written as magazine articles and is the easiest way to learn about any Jewish holiday. Perfect for people considering conversion to Judaism. RAbbi Amy Bernstein

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zondag 14 februari 2010

[L266.Ebook] Free Ebook Nanomaterials and Devices (Micro and Nano Technologies), by Donglu Shi

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Introducing the fields of nanomaterials and devices, and their applications across a wide range of academic disciplines and industry sectors, Donglu Shi bridges knowledge acquisition and practical work, providing a starting point for the research and development of applications.

The book describes characterization of nanomaterials, their preparation methods and performance testing techniques; the design and development of nano-scale devices; and the applications of nanomaterials, with examples taken from different industry sectors, such as lighting, energy, bioengineering and medicine / medical devices.

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  • Explores applications through cases taken from a range of different sectors, including electronics, energy and medicine.

  • Sales Rank: #7189028 in Books
  • Published on: 2014-10-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .81" w x 7.52" l, .0 pounds
  • Binding: Hardcover
  • 372 pages

Review

"Readers who want a very accessible book that provides a working knowledge of nanomaterial properties, testing methods, fabrication, and applications will find this book invaluable." --IEEE Electrical Insulation Magazine

"The primary aim of this book is to provide introductory material on nanomaterials and nanotechnology for students at the college level." --MRS Bulletin

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vrijdag 12 februari 2010

[T598.Ebook] PDF Download Think Positive Thoughts Every Day: Words to Inspire a Brighter Outlook on Life - Updated EditionFrom Blue Mountain Arts

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Think Positive Thoughts Every Day: Words to Inspire a Brighter Outlook on Life - Updated EditionFrom Blue Mountain Arts

This inspiring collection offers words of optimisim and insight to keep readers looking on the bright side, no matter what is happening in their lives. This is a book that can be read cover to cover, or passages can be read from it daily, as a reminder of what is truly important in life. The uplifting quotes and poems offer suggestions and words of advice to encourage readers to keep believing in their dreams, expect only the best, and enjoy life to the fullest.

  • Sales Rank: #242216 in Books
  • Published on: 2011-12-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x .70" w x 5.30" l, .50 pounds
  • Binding: Paperback
  • 96 pages

About the Author
PATRICIA WAYANT is Editorial Director of Blue Mountain Press. She is the editor of more than six books including: Always Believe In Yourself And Your Dreams; Love And Wishes For You, Daughter; The Joys And Challenges Of Motherhood; The Language Of Recoverya] And Living Life One Day At A Time; Think Positive Thoughts Every Day; and You're Just Like A Sister To Me.

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1 of 1 people found the following review helpful.
Think Positive Thoughts Every Day
By C. Cartwright
This is a beautiful book with beautiful positive thoughts that are very lifting. It is a very nice book to give as a gift. Blue Mountain Arts always does a nice job.

1 of 1 people found the following review helpful.
LOVE LOVE LOVE
By Jalissa Tello
SUCH AN AMAZING BOOK WITH GREAT ADVICE! REGARDLESS OF THE SITUATION YOURE IN, ITLL GET YOU THINKING POSITIVELY AND ACTING IN A POSITIVE MANNER!!

0 of 0 people found the following review helpful.
Inspirational and inspiring.
By donna howard
A good book to start you day on a positive note.

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[F393.Ebook] Free PDF Cancer Chemotherapy and Biotherapy: Principles and Practice (Chabner, Cancer Chemotherapy and Biotherapy)From Brand: LWW

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Cancer Chemotherapy and Biotherapy: Principles and Practice (Chabner, Cancer Chemotherapy and Biotherapy)From Brand: LWW

Updated to include the newest drugs and those currently in development, Cancer Chemotherapy and Biotherapy, Fifth Edition is a comprehensive reference on the preclinical and clinical pharmacology of anticancer agents. Organized by drug class, the book provides the latest information on all drugs and biological agents—their mechanisms of action, interactions with other agents, toxicities, side effects, and mechanisms of resistance. Chapters emphasize pharmacology and mechanisms of action at the molecular and cellular levels, followed by clinical activity and toxicity, both acute and delayed. The authors explain the rationale for use of drugs in specific schedules and combinations and offer guidelines for dose adjustment in particular situations.

This edition's introduction includes timely information on general strategies for drug usage, the science of drug discovery and development, economic and regulatory aspects of cancer drug development, and principles of pharmacokinetics. Eight new chapters have been added and more than twenty have been significantly revised.

A companion website includes the fully searchable text and an image bank.

  • Sales Rank: #820857 in Books
  • Brand: Brand: LWW
  • Published on: 2010-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 8.75" w x 1.50" l, 4.05 pounds
  • Binding: Hardcover
  • 848 pages
Features
  • Used Book in Good Condition

Review
New England Journal of Medicine, Volume 18, Issue 355 -- "The editors have taken on the Herculean task of melding chemotherapy and biologic therapy, with an emphasis on clinical relevance. To a great degree, they have accomplished their goal. The chapters are up to date, considering the rapid changes in the field. There is extensive use of illustrations and tables, and summary tables in each chapter reinforce the central themes. The discussion of antibody therapy provides an excellent overview of the current state of functional mechanisms. This textbook will continue to be a resource for clinical oncologists, and it remains one of the essential readings for medical oncologists in training. The editors and contributors should be complimented on the results of their labors, which improve on their previous exceptional efforts."

Most helpful customer reviews

1 of 1 people found the following review helpful.
Kindle version has deficiencies
By drmac05
I would love to give this Kindle title more stars. Here's what needs to be fixed

1. I cannot access the Table of Contents from either my Kindle or Kindle for Mac Application.
2. If you go to the index, topics have no corresponding links / page numbers.

Because of these deficiencies, this title is not as useful to my practice as it could be.

Publisher, please let me know when this title is updated.

Thanks

0 of 0 people found the following review helpful.
Lots of editing errors
By Anonymous
I bought the kindle edition of this. I use it as a reference when I'm working and used it to study for my boards. As someone else mentioned, not having a table of contents or page numbers is annoying, but the ability to search the text is nice. However, my biggest complaint is all the spacing errors which I find incredibly distracting. Not spelling errors but spaces when there shouldn't be and lots of merged words, almost every page and sometimes 3 errors in the same paragraph. It's a very dry text and not for layman, but a good textbook for the oncology clinician. The drug charts at the beginning of each drug section are great.

0 of 0 people found the following review helpful.
very detailed
By Christine
This book is a great, in-depth look at chemotherapy and the pharma involved with each drug. It has a little bit of the molecular targeted therapies, but was written just as these were coming on the market. It is far to detailed for someone just looking for general information but great for practicing oncologists looking for MOAs.

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zaterdag 6 februari 2010

[W823.Ebook] Fee Download The Political Speechwriter's Companion: A Guide for Writers and Speakers, by Robert Lehrman

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The Political Speechwriter's Companion: A Guide for Writers and Speakers, by Robert Lehrman

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates.

Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver:
Language the audience will understand and remember,
Anecdotes that make listeners laugh and cry,
Wit that pokes fun at opponents but also shows their own lighter side, and
Support in the way of statistics, examples, and testimony.

With how-to guidance in each chapterincluding annotated speechesLehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a Behind the Scenes feature. As Delivered boxes point to Web links for watching notable speeches, while a handy Speechwriters Checklist concludes every chapter.

  • Sales Rank: #334570 in Books
  • Brand: Brand: CQ Press
  • Published on: 2009-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .77" w x 6.02" l, 1.12 pounds
  • Binding: Paperback
  • 293 pages
Features
  • Used Book in Good Condition

About the Author
Robert A. Lehrman served as Chief Speechwriter to Vice President Al Gore and, in 2004, as Chief Speechwriter for the Democratic National Committee during his more than three decades of experience writing speeches. He has written for political figures, celebrities, heads of nonprofits, and corporate CEOs, most recently as speechwriter to the Chairman and CEO of Pfizer. He created and co-teaches the political speechwriting course at American University and speaks often at other campuses, conferences, and associations, on the topic of political speechwriting. Author of a number of award-winning novels and coauthor of a highly acclaimed non-fiction book for young adults, Lehrman has a B.A. from Tufts University and an M.F.A. from the University of Iowas Writers Workshop, where he studied with Kurt Vonnegut and Richard Yates

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11 of 11 people found the following review helpful.
One of the best books on speechwriting
By Ian D. Griffin
Bob Lehrman has more than three decades experience writing speeches. He has written for politicians, celebrities, nonprofits and corporate CEOs. He worked as Chief Speechwriter in the White House to Vice President Al Gore. He's currently an adjunct professor at the American University in Washington, DC where he teaches, together with political humorist Eric Schnure, a well-regarded graduate-level speechwriting course.

This is the texbook for their course. It's an invaluable resource for writers and speakers in the political and corporate worlds.

Lehrman's writing career began as a novelist who studied with Kurt Vonnegut at the Iowa Writers Workshop. He still enjoys the balance between writing under his own name and putting words into the mouths of the powerful.

Lehrman is the author of four novels and numerous op-ed's. But it's the experience gained as a speechwriter in both houses of Congress, as well as the White House, that is the source of the lessons he shares in the classroom and his book.

Bob and Eric teach two semesters a year. Many of their students have wanted to be speechwriters since middle school, when they became hooked on episodes of The West Wing. A common question he's asked is "How do I get a job as a political speechwriter?" He points out that with 200,000 candidates running for 60,000 elected positions in America every two years there's no shortage of work for anyone who can stand the long hours and low pay. He reminds students that political speechwriting is hard work. Ten hour days, six days a week, are common. Corporate speechwriters make three times the salary and can go home to their family. But corporate speeches are often information dumps built around PowerPoint. Those who want to influence public policy, to express ideas their bosses want to make into law, are drawn to politics.

It's obvious from his background that Lehrman is a staunch Democrat. But he teaches the techniques of persuasion to supporters of any political party. In fact, his willingness to draw lessons from speeches delivered by both sides is a refreshing surprise in our increasingly polarized world. Testimonials inside the front cover of his book come from both Republicans and Democrats.

The book took him two years to write. However, some of the lessons it contains were those he first shared with interns in the Clinton White House in the 1990's. Don't be misled by the title. Lehrman claims that 90% of the content is useful for speechwriters outside politics, including those of us who write for the corporate world.
Lessons include:

- Realizing that the beliefs and values of the secondary audience might be more important than the people who are actually in the room when the speech is delivered;
- Why it's important not only to research facts and figures, but also spend time researching the stories and poetry that makes a speech sing;
- Why Monroe's Motivated Sequence is the best way to structure a political speech;
- Ways to make a speech memorable and move the audience to action, including checklists for everything from speech structure and supporting arguments to problems that are relevant to the audience and plausible solutions.

The challenge, he reminds us, is mastering the nuts and bolts while keeping the text of many political speeches at a 7th grade reading level so the majority of the audience can follow along.

Lehrman's book illustrates, with links to dozens of speeches, how some of the best writers practice their craft. He takes us behind the scenes with colleagues such as Clinton speechwriters' David Kusnet and Lissa Muscatine and George W. Bush speechwriter David Frum.

Bob Lehrman is aware that the fundamentals of speechwriting have not changed since Aristotle. His systematic approach to teaching the craft, as outlined in this book, gives us all the opportunity to learn new ways to improve.

5 of 5 people found the following review helpful.
Get one copy for the office and one for the home study
By Joe
As a full-time speechwriter (and even as a formerly part-time one) this is the Bible I'd sought for years to help give me frameworks, avoid infelicities and generally get it right.

Mine is dog-eared beyond belief and its bite-sized offerings are easy to grab in a rush - there is no need to find a quiet library to understand its chapters.

Whether avoiding cliche and formulaism, finding literary techniques to elevate ordinary prose or just wanting to shake yourself from your stump speech, keep this book close and you'll find winning phrases with ease.

1 of 1 people found the following review helpful.
Perfect book for political speechwriters
By Drew Piers
This book is the perfect addition to any political speechwriters arsenal. It contains tried and true tactics coupled with inspiring anecdotes certain to give your speeches the life they need to engage audiences. Highly recommend this book.

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